ASHLIN’s business intelligence division was created to provide clients with the ability to leverage data in ways that create strategic advantages and be more efficient with how they implement processes and deliver services to their target populations. While many firms rely on descriptive statistics (e.g. “75% of respondents indicated they strongly agree with the statement Question 34”) as their data analysis protocol, ASHLIN is able to extract more insightful meaning through statistical analysis that helps explain why we are seeing the outcomes that are observed and more importantly how can we improve upon the outcomes by understanding the driving factors (e.g “How did those respondents who agreed with the statement in Question 34, respond to other questions in the survey and what patterns emerge that might suggest a relationship?”). This approach allows project managers to have a better sense of the inputs that have a direct effect on desired outcomes ultimately positioning managers to be able to make accurately informed decisions about how to move forward. ASHLIN has honed its skills in predictive analytics, one of the most exciting new areas in data analysis, where algorithms are run on large data sets that predict or forecast most likely scenarios based on the existing conditions. This field of analytics is extremely powerful as its potential application spans a multitude of use cases from:
Through predictive analytics ASHLIN is able to help clients with the ability to leverage data in ways that can:
ASHLIN's ability to do this not only creates the potential for more potency, but saves time and valuable resources spent on strategies that are just not going to lead to successful outcomes.